We help our clients to create a communication protocol which is one of the most important aspect of crisis management. We create Crisis response plans to mitigate the negative effects of the crisis by careful assessment of probable origin, causes and effects The social media exposure today, the turnaround time for crisis mitigation is minimalist and the communication has to be immediate and in some cases anticipatory. We help our clients with tactical messaging and holding statements at the time of crisis and communicate the same effectively with the employees, the customers and media at the critical time. The holding statements that we create are reactive or proactive, specific, sensible and pertinent. We also help client replenish the perception by creating Post crisis Communication to alleviate negativity, if any.