In the world of Digital Practices the lines between Digital, Social, SEO, and PR are intertwined and overlapping. In a digital platform we work with clients to collate data to understand their target audience and identify key narratives that their target audience can relate to, whilst putting together a Communication strategy. We utilize qualitative aspects to build and promote persona and brands online backed by data assets, which are used to build evocative and interactive conversations in the online space. The SEO data such as audience research and keywords are used to create content and narratives for blogs, brand stories, influencer campaigns, persona creation etc. to have a concentrated yet wide reach across social media platforms like Facebook, Instagram, YouTube and LinkedIn.